Picky Picky Peanuts (owned by Bega Cheese) wanted to raise awareness and gain valuable feedback on three product flavours from their target audience of 18-29-year-old men. They used Brandcrush to find and connect with businesses that offered direct access to this consumer group, booking in sampling activations with 16 Barber and Bottle Shop spaces in Melbourne, Sydney and Brisbane, including Jimmy Rods, Men's Biz and Bottle House.
Over a week-long campaign period, Activation Hosts at these locations distributed a total of 22,600 samples to their customers as a gift with purchase.
By sampling in spaces already aligned with their target market, Picky Picky Peanuts were able to connect with consumers in a way that was meaningful to their product: in a relaxed environment, served alongside a nice cold beer. This is product sampling the way it should be — intimate, relevant and effective, with the added bonus of 40+ Instagram-worthy images that Picky Picky Peanuts were able to share on their social accounts.