Good Tides is a new “hard seltzer” (alcoholic sparkling water) product from Asahi. As guilt-free as vodka soda, the beverage offers just the right amount of flavour with zero sugar and premium Vodka O vodka. Inspired by the purity of the Australian cost and refreshing waves, Good Tides is designed to appeal to all, and did exactly that by driving trial through Brandcrush’s network of accommodation and food delivery partners.
Through their hypertargeted sampling campaign, Good Tides was able to target guests at popular accommodation spaces across VIC, NSW, QLD and the ACT, as well as food chain networks across the eastern seaboard.
The brand provided free samples of two flavours of the premium product (Lemon+Lime and Raspberry). The samples were placed in the rooms of accommodation spaces, ready for guests to consume as a gift upon arrival. Samples were also given to food delivery and pick-up providers, who placed them into the delivery bags of Uber Eats, Deliveroo and Menulog for selected orders, where guests were treated with one of two flavours of the hard-seltzer.
The response to the campaign was overwhelmingly positive. Good Tides reached more than 5,000 happy consumers and built a lasting positive association with their targeted demographic.