A healthy snack for when hunger strikes
Driving awareness and in-store purchase for a new healthy protein bar
Activations
5
Avg. CPR
$0.12 AUD
physical reach
700
We loved all the brands we received….Attendees loved the mix of products especially the nibbles which they could snack on during the sessions. Guests were excited to see such a healthy delicious snack in their goodybag.
Business Chicks: 9 to Thrive Summit
Feedback from our clients was they loved the taste and size was perfect for an after-class energy boost. Tasted much better than other similar bars they’ve tried on the market.
Xtend Barre Northern Beaches
Clients LOVED the Fodbods product. A number of them said they will definitely purchase it as they said it tasted absolutely delicious. Well done!! Thanks for being a part of our day!
Aleenta Barre Rundle Street

Fodbods are delicious, FODMAP-friendly protein bars made from all-natural, non-GMO ingredients. Created in Melbourne by female food entrepreneur, Vanessa, they are low in sugar, vegan, and gluten free.

While a great choice for those with FODMAP or gluten intolerances, Fodbods are also a delicious, healthy option for anyone looking for a high protein snack. They're one of the few vegan protein bars that aren't packed with sugar and additives. They're super healthy, filling and convenient — the perfect snack when hunger strikes!

Available for purchase in local health food stores across Australia, Fodbods were looking to connect with health-conscious consumers to build awareness, share key product info, and drive in-store purchase.

The brand used Brandcrush to search and find the perfect, targetted opportunities to connect with their key consumers. They booked a goody-bag sampling campaign into five spaces, including health and wellness studios, and the popular Business Chicks “9 to thrive” event. Each space was given full-sized samples of the product to share with attendees in two delicious flavours: Peanut Butter & Choc Chunk, and Lemon & Coconut.

The campaign was a hit for both the brand and the host spaces. Consumers responded with resoundingly positive feedback, loving the healthy snack options and appreciating the generous full-sized sample. A number of people commented that they would definitely seek out the product in-store. The activations also generated a number of amazing images, which the brand could then use to amplify their reach through social media channels.