Fodbods are delicious, FODMAP-friendly protein bars made from all-natural, non-GMO ingredients. Created in Melbourne by female food entrepreneur, Vanessa, they are low in sugar, vegan, and gluten free.
While a great choice for those with FODMAP or gluten intolerances, Fodbods are also a delicious, healthy option for anyone looking for a high protein snack. They're one of the few vegan protein bars that aren't packed with sugar and additives. They're super healthy, filling and convenient — the perfect snack when hunger strikes!
Available for purchase in local health food stores across Australia, Fodbods were looking to connect with health-conscious consumers to build awareness, share key product info, and drive in-store purchase.
The brand used Brandcrush to search and find the perfect, targetted opportunities to connect with their key consumers. They booked a goody-bag sampling campaign into five spaces, including health and wellness studios, and the popular Business Chicks “9 to thrive” event. Each space was given full-sized samples of the product to share with attendees in two delicious flavours: Peanut Butter & Choc Chunk, and Lemon & Coconut.
The campaign was a hit for both the brand and the host spaces. Consumers responded with resoundingly positive feedback, loving the healthy snack options and appreciating the generous full-sized sample. A number of people commented that they would definitely seek out the product in-store. The activations also generated a number of amazing images, which the brand could then use to amplify their reach through social media channels.