Targeted sampling reaches 67,000 consumers
Fibre One drives product trial via hypertargeted sampling campaign in health, wellness and co-work spaces
Activations
182
Avg. CPR
$0.67 AUD
physical reach
67,000
The Fibre One milk chocolate protein bars met all my sweet/salty cravings and helped me feel full. Great dessert snack and great daytime snack
24 Fit Port Pirie
They were light, delicious, curbed afternoon cravings and they have been requested as a studio staple. We look forward to ordering & eating more.
Fusion Pilates and Lagree
We had clients rave about them to other clients and some even let their kids try them and the kids kept wanting more and more! Really awesome product and I am sure they will be easy to sell!
BODYROK Maribyrnong
Everyone loved the product!! Very tasty and light!! Would definitely buy! The only negative comments were from two people one is allergic to nuts and the other gluten (it contains pretzels) so they couldn't try them. They said it would be nice if there was a bar available for them to try.
@WORKSPACES coworking Brisbane

Fibre One is a well known brand who strives to bring smiles to their consumers through yummy, low calorie snacks. With a new chocolate & salted caramel popcorn bar set to launch across Australia, the brand tasked their media agency Mindshare to find hyper-targeted sampling opportunities. Mindshare used the Brandcrush platform to discover, book & manage product sampling at 182 unique locations across the country.

At a cost per reach of just $0.67, Fibre One was able to reach approximately 67,000 people through product sampling and countertop sampling at 182 unique locations across the country. The hypertargeted campaign allowed the brand to get their new healthy snack directly into the hands of their preferred demographic of females aged 18-39, at a time when they’d truly appreciate it — after a workout, or at their desks.

Following the roll out of the campaign, activation partners were overwhelmed with positive responses from guests and members who were thrilled to receive a free sample of this delicious, low calorie snack.