Context is key for Bondi Sands new Body range
Getting products into hands through 40 targeted gym and cafe bathrooms
Activations
40
Avg. CPR
$0.44 AUD
physical reach
21,175
Love it! It smells really good! I really liked having both the soap and lotion for after my workout.
Workshop Gym, Kew
Smell is amazing! Makes me want to eat it. Love the soap - it didn't dry out my hands. The moisturiser feels so hydrating and not oily.
Listen To Your Body, Moonee Ponds
Our members love this brand! The hand wash smells amazing and didn't dry out their skin. For the hand lotion, they loved that you only need a tiny bit as a small bit goes a long way. Lovely product.
Xtend Barre, Alexandria

With a new Body product range just launched, Bondi Sands wanted to get their soap and lotion into hands and onto the skin of their target users: health-focused millennial women

Through Brandcrush, they booked a product placement campaign across 40 gym and cafes in Brisbane, Sydney and Melbourne — locations that they knew would reach their target market. By placing the products in women’s or unisex bathrooms, Bondi Sands was able to engage with people in a contextually relevant way, ensuring a higher engagement with the product sample.

The activation also helped build a positive brand association, with gym-goers and cafe customers genuinely appreciating that they could use these products at a time that naturally complemented their daily activities.

The activation also included a small strut card which was placed alongside the product, letting customers know where they could get their hands on Bondi Sands Body range in store.