With a new Body product range just launched, Bondi Sands wanted to get their soap and lotion into hands and onto the skin of their target users: health-focused millennial women
Through Brandcrush, they booked a product placement campaign across 40 gym and cafes in Brisbane, Sydney and Melbourne — locations that they knew would reach their target market. By placing the products in women’s or unisex bathrooms, Bondi Sands was able to engage with people in a contextually relevant way, ensuring a higher engagement with the product sample.
The activation also helped build a positive brand association, with gym-goers and cafe customers genuinely appreciating that they could use these products at a time that naturally complemented their daily activities.
The activation also included a small strut card which was placed alongside the product, letting customers know where they could get their hands on Bondi Sands Body range in store.