Own your zone
Adidas samples new body care fragrances through gyms, studios and training centres
Activations
38
Avg. CPR
$0.38 AUD
physical reach
6,745
Loved the range of fragrances available, something for everyone! The sample kit was so cute, such a simple layout which was appealing and great for helping choose which one to try! The scents were very fresh and lasted even beyond a workout. Aleenta Barre clients loved this product!
Aleenta Barre Bourke Street
Nice little activation where the product fits perfectly in our space. Guests were excited to see the product from Adidas and found that the scent was strong and long-lasting even when the cards were taken home.
Bodhi & Ride
I will definitely look for the product when in-store. Walking up close to members, I received plenty of compliments on the lovely smell
Oski Yoga, Barre, Pilates and Meditation
I actually love the chrg. Not sure what the base smell is but that is the one that best suits me and the one that received the most compliments. Being on the front desk, I was surprised by how many people committed and noticed the fragrance.
Oski Yoga, Barre, Pilates and Meditation
Our clients were excited to sample the new fragrances and to compare the different scents. Uplift seemed to be the favourite amongst our clients, but there was also interest in the scent for men (especially as a Christmas present idea for husbands and boyfriends!). A popular sample in our studio, thank you for thinking of us and we hope to work with you again!
Core Candy Chapel Street
Customers liked that the smells were fresh and not too overpowering. We had a lot of our studio classes grab one on their way out as it gave them a shower clean scent after a bit of exercise even if they didn't have enough time to have one before running off to their next meeting
Westpac Wellness Centre, Barangaroo
Members were excited to see Adidas products on our countertop space. The cards were very appealing and enabled a high product reach. Feedback was positive with members liking the smell and said it was nice and strong
Pinnacle Health Group

Adidas, a global giant in the sports and lifestyle realm, is revered for cool shoes, clothing and accessories, all united by the iconic three-stripe logo.

Now, a new product range was ready to hit the Australian market: Adidas Body Care, featuring four unisex fragrances: UPLFT, UNLSH, CHRG, STRK . These fragrances have been designed to help people connect to their sports state of mind in their everyday life — encouraging them to “Own your zone. On the field. Off the field”

The brand wanted to introduce this new fragrance range to its target market of sports and fitness lovers, to build awareness, generate consumer feedback, and encourage people to find and purchase the product instore.

Adidas utilised Brandcrush’s seamless booking platform to find and book their gift sampling campaign into Spin & Cycling, Yoga, Barre, Pilates, Functional Fitness and Strength Training studios in Melbourne, Sydney and Brisbane.

Sample cards of the refreshing scents were distributed to 38 unique locations. Staff at each location displayed the samples cards in a visually appealing, high traffic location to encourage members to help themselves. The cards were also given out during member check-in.

The activation was a huge success, with Hosts reporting that their members loved the ability to try these new fragrances from a brand they already knew and loved. These businesses also had the opportunity to use the hashtag #HERETOCREATE in their own social media posts, communicating their collaboration with their followers and amplifying brand awareness further.