Product Sampling
Achieving intimacy and engagement, at scale
Getting more than 22,000 samples in the hands of millennial men
Activations
16
Average CPR
$0.60
Physical Reach
22,600
I had no idea how powerful the collaboration would be. The Picky Picky Peanut brand and flavours actually brought customers back into the store. It created a fantastic talking point, and we are keen to explore a stockist relationship as well.
Bottle House, Balaclava
Customers were excited to try the Picky Picky Peanuts. Customers loved the sweet chilli lime flavour.
Lush on Bondi
Picky Picky Peanuts (owned by Bega Cheese) wanted to raise awareness and gain valuable feedback on three product flavours from their target audience of 18-29-year-old men. They used Brandcrush to find and connect with businesses that offered direct access to this consumer group, booking in sampling activations with 16 Barber and Bottle Shop spaces in Melbourne, Sydney and Brisbane, including Jimmy Rods, Men's Biz and Bottle House.
Over a week-long campaign period, Activation Partners at these locations distributed a total of 22,600 samples to their customers as a gift with purchase.
By sampling in spaces already aligned with their target market, Picky Picky Peanuts were able to connect with consumers in a way that was meaningful to their product: in a relaxed environment, served alongside a nice cold beer. This is product sampling the way it should be — intimate, relevant and effective, with the added bonus of 40+ Instagram-worthy images that Picky Picky Peanuts were able to share on their social accounts.
Related case studies
Product Sampling
Real-world wins in this sceptical consumer age
Healthy food brand Optimum Nutrition wanted to share their latest product innovation — an exciting snack that delivers on taste while also being good for you. With crunchy nuts, high-protein/low sugar chocolate, and local manufacturing, Optimum Nutrition's Choc Coated Protein Nuts offer a healthy snack while tasting like a completely decadent indulgence. Sounds too good to be true? This is where experiential tactics offer unbeatable results. Through Brandcrush, Optimum Nutrition booked their brand experience into 33 targeted locations including gyms, wellness studios, barbershops and cafes. Branded displays showcasing the product drew the intrigue of customers. Staff at each location were primed with samples and key info on the products. The end result was a fun, engaging activation that brought Optimum Nutrition front-and-centre with new customers, and converted countless sceptics by letting people try the product for themselves.
Product Sampling
Bondi Sands reach consumers via iconic local businesses
With peak-season fast approaching, Bondi Sands needed a channel to get their new range of sun-care product onto people’s skin in the perfect contextual setting. Using the Brandcrush platform, Bondi Sands booked six popular Activation Partners — including The Bucket List on Bondi Beach, Beachcombers Cafe, and West Beach Pavilion in St Kilda — who offered access to their target market of summer-loving pool and beachgoers, as well as close proximity to their primary stockists, Priceline & Chemist Warehouse. The activation saw staff at each location handing out sample sachets of the product as a gift with purchase. Self-serve bowls of samples were placed in high-traffic areas, and full-sized versions of the sun care range were also given to the venues for use in bathrooms and patio areas. Using the Brandcrush platform, Bondi Sands were able to geo-target suitable locations and then further refine their search by selecting business categories that align with their target consumers. They opted to have Activation Partners execute for them—this allowed them to scale their activation across multiple states without the need to arrange staff. The approach meant their products were being distributed by staff in businesses that consumers knew and trust. The net result was authentic and scalable "real world" product endorsement.
Product Sampling
A refreshing new chew
Global fresh breath hero Tic Tac has recently released an exciting new product. With its delicious flavours, convenient and well-known package, and its iconic shape and size…it's everything we already love about the tiny freshmints, but now available in a chewing gum! Recognising a particular fit with consumers looking to freshen-up after a workout or healthy meal, the sugar-free gum was a no brainer for a sampling activation campaign through gyms, fitness studios and cafes. Through Brandcush, Tic Tac booked 21 activation spaces across Melbourne and Sydney targeting healthy fitster and urban lunch-goers. The campaign smashed it’s two key targets for distribution and interactions while delivering a cost-per-reach of just 71c, as opposed to the budgeted $1.80 — a massive 60% savings. It also introduced the chewy freshness to a key market of potential customers, receiving plenty of positive feedback and amplification through social media posts.