Product Sampling
Real-world wins in this sceptical consumer age
Seeing (and tasting) is believing for this new healthy snack sensation
Activations
75
Average CPR
$0.33
Physical Reach
14,810
This product is awesome, our members loved the taste and thought the packaging was on point too! This is perfect for a post-workout treat or pre-workout snack.
Chapel Fitness
Customers loved the concept. May have been good to have the protein, fat and carb breakdown on the outer sleeve packet so customers knew how healthy it was.
Team Players
Received very well, members loving them and they were flying out the door. Some said it tasted a little chalky (these people didn't realise it had whey in it). But it is a delicious snack with the added bonus of protein.
ION Training
Healthy food brand Optimum Nutrition wanted to share their latest product innovation — an exciting snack that delivers on taste while also being good for you.
With crunchy nuts, high-protein/low sugar chocolate, and local manufacturing, Optimum Nutrition's Choc Coated Protein Nuts offer a healthy snack while tasting like a completely decadent indulgence.
Sounds too good to be true? This is where experiential tactics offer unbeatable results. Through Brandcrush, Optimum Nutrition booked their brand experience into 33 targeted locations including gyms, wellness studios, barbershops and cafes.
Branded displays showcasing the product drew the intrigue of customers. Staff at each location were primed with samples and key info on the products. The end result was a fun, engaging activation that brought Optimum Nutrition front-and-centre with new customers, and converted countless sceptics by letting people try the product for themselves.
Related case studies
Product Sampling
A refreshing new chew
Global fresh breath hero Tic Tac has recently released an exciting new product. With its delicious flavours, convenient and well-known package, and its iconic shape and size…it's everything we already love about the tiny freshmints, but now available in a chewing gum! Recognising a particular fit with consumers looking to freshen-up after a workout or healthy meal, the sugar-free gum was a no brainer for a sampling activation campaign through gyms, fitness studios and cafes. Through Brandcush, Tic Tac booked 21 activation spaces across Melbourne and Sydney targeting healthy fitster and urban lunch-goers. The campaign smashed it’s two key targets for distribution and interactions while delivering a cost-per-reach of just 71c, as opposed to the budgeted $1.80 — a massive 60% savings. It also introduced the chewy freshness to a key market of potential customers, receiving plenty of positive feedback and amplification through social media posts.
Product Sampling
Targeted sampling reaches 67,000 consumers
Fibre One is a well known brand who strives to bring smiles to their consumers through yummy, low calorie snacks. With a new chocolate & salted caramel popcorn bar set to launch across Australia, the brand tasked their media agency Mindshare to find hyper-targeted sampling opportunities. Mindshare used the Brandcrush platform to discover, book & manage product sampling at 182 unique locations across the country. Associate Investment Director of Mindshare, Angie Alexis, says "We believe in the power of technology to transform our clients' businesses. Brandcrush offers a fantastic way to plan, book and manage hyper-targeted campaigns through one simple dashboard." At a cost per reach of just $0.67, Fibre One was able to reach approximately 67,000 people through product sampling and countertop sampling at 182 unique locations across the country. The hypertargeted campaign allowed the brand to get their new healthy snack directly into the hands of their preferred demographic of females aged 18-39, at a time when they’d truly appreciate it — after a workout, or at their desks. Following the roll out of the campaign, activation partners were overwhelmed with positive responses from guests and members who were thrilled to receive a free sample of this delicious, low calorie snack.
On the Menu
Trialling food products through established eateries
Goldyna Fine Foods were looking to grow their wholesaler market by engaging with established hospitality venues and building demand through direct sampling to customers Through Brandcrush, the brand booked an experiential campaign to get their two key products, Tartare Sauce and Swiss Style Mayonnaise, onto plates in Melbourne and Sydney. Each venue was responsible for incorporating the product into a special “on the menu” item. Customers were encouraged to try the product, with staff prepped to share key brand info when asked. The campaign was a resounding success with plenty of positive feedback coming back from customers, as well as important relationships established between the brand and the venues themselves.