Digital Sponsorship
MSA helps brands connect with students through digital sponsorships
Building rapport and authentic connections with Gen-Z has never been easier.
Channel
FB & Email
Total Reach
60,000
As the representing body for Australia’s largest University, the Monash Student Association offers a unique opportunity for brands to connect with culturally diverse and engaged students through on-campus and online activations.
Shopping Express were excited to take up this opportunity and ran a Facebook sponsorship to promote their mask design competition. The brand wanted to encourage students to enter the competition for a chance to win $14,500 in prizes. The sponsored posts reached a total of 30,000 students for a CPM of just $4.02
Well-known health insurer, HCF, were also keen to take advantage of the MSA's student reach. They ran an e-Newsletter sponsorship to inform students about HCF´s working visa health insurance. This channel was a great way for the brand to reach a targeted audience of international students and to leverage the existing trust the MSA has with this audience. The e-Newsletter reached a total of 29,700 students with an open rate of 50%, at a CPM of just $9.32.
Related case studies
Product Sampling
Keeping bright minds and busy workers fuelled
Mr Lee’s Noodles, proudly founded by Damien Lee, are already known the world over for their delicious Vietnamese noodles. Unlike most other cup noodles, their ingredients are freeze-dried, not dehydrated. This locks in more of the flavour, nutrients and vitamins. They’re also gluten-free, msg-free and the Zen Garden Vegetable flavour is vegan — appealing to a growing number of consumers eating “free-from” diets. Available in two great flavours — Hong Kong Street Beef and Zen Garden Vegetables — Mr Lee’s were excited to now offer their healthier cup-of-noodles to Australian consumers through Harris Farm Markets, Woolworths, Amazon and their own website. To drive brand awareness and encourage consumers to try this new product, the brand needed a sampling campaign that would put them front and centre with their target audience of time-poor, modern workers and their families. Mr Lee’s identified that bringing their brand and product samples into co-working spaces would be an effective way to connect with their audience. Through Brandcrush, they were able to easily find and book their gift-sampling campaign into 25 unique co-working locations in Sydney, Melbourne, and Brisbane. Over several days, the staff at each space actively gave out full-sized sample cup of Mr Lee’s Noodles to hungry, curious members, and self-serve product displays were set up with a strut card and flyers offering a limited time discount on purchasing the noodles from Woolworths. Members at the co-work spaces were encouraged to take a cup of Mr Lee’s Noodles home for their friends and family to try, too. The activation was a huge success. For a cost-per-reach of just $0.36, Mr Lee’s reached more than 20,000 potential new customers, building brand awareness and driving interest for the product. The campaign also gave the brand invaluable feedback directly from consumers, with each sampling location providing a detailed Activation Report complete with plenty of fun images for use on social media.
Booth & Popup
Medibank shopping mall pop-up
Medibank, one of Australia’s leading private health insurers, has more than 40 years experience delivering better health to Australians. They also provide a range of health services in Australia including mental health support, preventative and better-integrated primary care and after-hours health support. Insurance is a highly competitive industry, with dozens of big-name brands battling it out for consumer attention on TV and online. On the lookout for new ways to educate and enrol customers, Medibank recognized an opportunity to get off screens and connect with people in the real world via a branded pop-up. Through Brandcrush, Medibank booked a two-day pop-up activation in busy Sunbury Square Shopping Centre. They set-up a vibrant display with table, bright red decorations and a balloon tree to capture the attention of shoppers as they went about their business. The brand also offered free gifts to entice consumers. The pop-up activation was a great success, connecting Medibank with 40,000 people for just $0.009 per reach. With the Medibank team on-site to run the activation, customers had the opportunity to speak with the brand face-to-face, ask questions, and get personalised, specific information. This not only led to great brand awareness and education but generated significant on-the-spot sign-ups.