Product Sampling
Keeping messy monkeys fuelled for fun at the Australian Open
Healthy snack brand engages with school-aged kids and their parents through sponsorship of the AO Kids Club
Activations
1
Average CPR
$1.00
Physical Reach
1,400
Kids and families absolutely loved Messy Monkeys.
KidsCo
The favourite flavour was cheesewith a close second burger. Tomato Sauce was more enjoyed by the adults! A great activation well suited to our brand as we feel the packaging and concept aligns nicely with KidsCo branding. Thank you!
KidsCo
We had kids from all over the world attending the Australian Open Kids Club and they were asking their parents to buy these for them for school. They loved the stencils too :)
KidsCo
Part of the Aussie-owned Freedom Foods Group, Messy Monkeys bites are a popular kids snack product offering a hidden source of fibre and nutrition thanks to Sorghum (a nutrient powerhouse) and quinoa. They’re the perfect snack for messy little monkeys, helping keep kids full of active energy for more messy fun!
The brand was looking to promote their wholegrain bites to kids and their parents, to drive awareness for their brand, share key product messaging, and encouraging parents to seek the product out in their local supermarkets.
Through Brandcrush, they connected with KidsCo, who was running the AO Kids Club: an onsite childcare program for 5-12-year-olds at the Australian Open. With a non-stop program of fun and tennis-related entertainment, Messy Monkey’s recognized this as a great opportunity to connect with their target market.
The brand booked their sponsorship activation with KidsCo using Brandcrush’s seamless booking platform. Over a number of Grand Slam days, Messy Monkeys provided free samples of their wholegrain bites in a variety of flavours, reaching 1,400 kids. They also built further brand affinity by sharing their colouring stencils for the kids to colour, featuring sport’s themed Messy Monkeys drawings.
In a fantastic example of alignment between Activation Partner and Brand, the Messy Monkey’s activation was a great success. Parents loved that their kids were being offered healthy, nutrient-rich snacks, and the kids were drawn to the fun, vibrant brand. For Messy Monkeys, this was a wonderful opportunity to connect with their target market in a relevant, real-world context and distribute product samples.
Related case studies
Product Sampling
A match made in heaven
Pana Organic is a luxury chocolate brand founded in Melbourne. Already somewhat of a legend amongst “healthy” chocolate fans, Pana Organic offers vegan chocolate that’s full of antioxidants, amino acids, vitamins and minerals, is without preservatives, soy or gluten, and is refined sugar-free. Now, the brand had a new product available for purchase through independent grocers nationwide — Pana Organic Ganache, in three great flavours: Dark Maple Chocolate, Orange Pistachio & Quinoa, and Raspberry & Almond. Looking for a clever way to reach their target consumer, Pana Organic saw an opportunity to connect their decadent delight with another popular treat: wine. Through Brandcrush, they were able to develop a campaign that had their chocolates paired with wine and sampled by wine lovers, hosted by premium bottle shops across Victoria. Tapping into Brandcrush’s established network of premium businesses, Pana Organic booked their gift sampling activation into four unique bottle shop locations. Their key objectives were to build brand awareness and drive interest in their exclusive new chocolate range. The Ganache samples and online vouchers were placed on the countertops of the bottle shops and gifted with each purchase for customers to enjoy. Staff at each space actively gave out a full-sized sample of the Ganache, and also set up self-serve tasting product displays accompanied by a strut card and 15% off online voucher that the brand had provided. The activation was a huge success. For a cost-per-reach of just $0.73, Pana Organic reached more than 1,450 potential new customers, all of whom loved the fun concept of pairing a delicious chocolate sample with their wine. The campaign also gave the brand invaluable feedback directly from consumers, with each sampling location providing a detailed Activation Report complete with plenty of fun images for use on social media.
Booth & Popup
A chia-ful event
Innovative Australian health food company, The Chia Co, had a new healthy snacking product set to launch in supermarkets across the country. Understanding how hard it can often be to get kids to eat healthy food, The Chia Co created Chia Pod Smooth: a dairy-free and deliciously smooth chia pudding in a handy squeeze pack — perfect for little lunchboxes and on-the-go snacking. The brand wanted to get Chia Pod Smooth into the hands of their target market: school-aged children, to get valuable product feedback and also to encourage mums to seek it out in store. Through Brandcrush, the Brand booked a fun afternoon pop-up event at Bounce, a massive indoor trampoline park and playground. They brought their own Brand team down to the venue and talked with mums and kids alike, explaining the benefits of chia, introducing the Chia Pod Smooth product, and sharing the brand’s Aussie-grown story. Packs of the new Chia Pod Smooth products were also given to each member as a gift with purchase.
Booth & Popup
A chia-ful event
Innovative Australian health food company, The Chia Co, had a new healthy snacking product set to launch in supermarkets across the country. Understanding how hard it can often be to get kids to eat healthy food, The Chia Co created Chia Pod Smooth: a dairy-free and deliciously smooth chia pudding in a handy squeeze pack — perfect for little lunchboxes and on-the-go snacking. The brand wanted to get Chia Pod Smooth into the hands of their target market: school-aged children, to get valuable product feedback and also to encourage mums to seek it out in store. Through Brandcrush, the Brand booked a fun afternoon pop-up event at Bounce, a massive indoor trampoline park and playground. They brought their own Brand team down to the venue and talked with mums and kids alike, explaining the benefits of chia, introducing the Chia Pod Smooth product, and sharing the brand’s Aussie-grown story. Packs of the new Chia Pod Smooth products were also given to each member as a gift with purchase.