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D2C Box Sampling
Driving trial for plant-based milk, powered by peas
Sproud targets health-conscious consumers in NYC via Geezy’s network of food delivery drivers.
Reach
34,800
With our vegan orders, our customers loved the milk - particularly its dairy free component
Food provider
Sproud is a plant-based milk, ‘powered by peas’. Their mission is to make it easy for everyone to choose climate-friendly vegan products that taste delicious, with the aim of developing the best tasting non-dairy milk.
Sproud wanted to get their product into the hands of health and climate conscious consumers in New York City. They engaged Geezy’s network of food delivery drivers to enable a product sampling campaign, targeting consumers who purchased a vegan meal using delivery services such as UberEats and DoorDash.
By sampling their product to these targeted consumers, Sproud boosted their brand awareness and consideration for future purchases among their key market.
The partnership with Geezy started when Geezy reached out to Sproud using Brandcrush’s proposal tool — one of our most popular PRO features. Learn more about our proposal tool.
The sampling campaign helped Sproud reach 34,800 consumers throughout New York City across nine days. The campaign was a win-win for the food delivery providers, too, who were happy to surprise and delight their customers by distributing a free sample of Sproud’s Pea Milk. Accompanying the Pea Milk sample was a marketing flyer providing the consumer with Sproud’s mission, explaining how Sproud is a healthier, alternative to traditional dairy milk.
Brandcrush powers Geezy media across its top three major markets; Australia, UK and the USA. Brands can seamlessly discover opportunities to partner with Geezy via the activation marketplace or directly via their custom media site. To learn more about Brandcrush for your business, schedule a demo today.
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