Product Sampling
Bondi Sands reach consumers via iconic local businesses
Targeting summer-loving beach and pool goers across six key locations
Activations
6
Average CPR
$0.61
Physical Reach
7,725
Customers loved the idea of sunscreen by the beach. It was a perfect fit for Lush, especially during the hot days. The samples were very popular and we got through them very easily. International customers loved a 'Bondi' sunscreen and local swimming groups and lifesavers really loved the samples and scent.
Lush on Bondi
The activation was really well received by our customers. Perfect for Bondi's hot summer sun. We have a box of Bondi Sands Sunscreen placed out at our host desk daily for guests and passer-bys to help themselves.
The Bucket List
This product is perfect for our customers! Everyone loved the smell and thought it was a great idea to run the sampling here at the Speedo Cafe. This was a huge success adn we would be open to working with Bondi Sands in the future.
Speedo Cafe
We collaborated with a number of beachside locations to encourage product trial in a relevant setting. Brandcrush made it easy to book and activate a volume of spaces that aligned with our brand objectives.
Clare Slater, Bondi Sands Brand Manager
With peak-season fast approaching, Bondi Sands needed a channel to get their new range of sun-care product onto people’s skin in the perfect contextual setting.
Using the Brandcrush platform, Bondi Sands booked six popular Activation Partners — including The Bucket List on Bondi Beach, Beachcombers Cafe, and West Beach Pavilion in St Kilda — who offered access to their target market of summer-loving pool and beachgoers, as well as close proximity to their primary stockists, Priceline & Chemist Warehouse.
The activation saw staff at each location handing out sample sachets of the product as a gift with purchase. Self-serve bowls of samples were placed in high-traffic areas, and full-sized versions of the sun care range were also given to the venues for use in bathrooms and patio areas.
Using the Brandcrush platform, Bondi Sands were able to geo-target suitable locations and then further refine their search by selecting business categories that align with their target consumers. They opted to have Activation Partners execute for them—this allowed them to scale their activation across multiple states without the need to arrange staff. The approach meant their products were being distributed by staff in businesses that consumers knew and trust. The net result was authentic and scalable "real world" product endorsement.
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Bathroom
Introducing a well-loved classic to brand new users
Pears are a well-established brand who were looking to reach new consumers through their Pears Liquid Hand Wash campaign. The brand booked 39 activations space through Brandcrush’s premium network, placing full-sized products for customers to use in bathrooms at cafes and gyms. For less than 50c per reach, Pears was able to reach 21,000 new potential customers. The contextually relevant placement of the product also meant that product features and benefits were clearly experienced by their target consumers, tapping into their senses and leaving a lasting impression.
Product Sampling
Real-world wins in this sceptical consumer age
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