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Product Sampling
The classic breakfast biscuit goes mini
Reaching more than 26,000 through gyms, health clubs and co-work spaces
Activations
48
Average CPR
$0.70
Physical Reach
26,410
Customers have loved the samples sizes and flavour. Feedback has been extremely positive with members stating they are perfect for an afternoon snack or kids lunch boxes. 100% satisfaction from all members surveyed.
Your Fitness Vaucluse
Customers liked the snack-sized packaging and the chocolate flavour made it more of a treat.
Westpac Wellness Centre - Barangaroo
Some clients felt they were too sweet for adults but kids would like them. Most clients said they were very yummy. Thank you!
Xtend Barre Burleigh
BelVita, part of international food family, Mondelez, are already known the world-over for their delicious breakfast biscuits. Now, they were excited to introduce their latest pint-sized product to Australian consumers: BelVita Minis — a bite-sized biscuit that’s perfect for lunchboxes and breakfasts or snacks on-the-go.
Available in two great flavours — Chocolate, and Honey + Choc Chip — BelVita Minis were about to hit the shelves in both Coles and Woolworth’s across the country. The brand wanted to spread the word about their new product and build a fanbase within their target consumers of healthy families.
Through Brandcrush, BelVita were able to tap into an established network of businesses. They quickly booked their gift sampling activation into 48 unique locations, including health and wellness clubs, gyms, recreation centres and co-working spaces in Sydney, Melbourne, Perth, Brisbane and Adelaide. Staff at each space actively gave out full-sized sample boxes of the Minis, and also set up self-serve product displays accompanied by a strut card that the brand had provided.
The activation was a huge success. For a cost-per-reach of just $0.70, BelVita reached more than 26,000 potential new customers, building brand awareness and driving interest for the instore product. The campaign also gave the brand invaluable feedback directly from consumers, with each sampling location providing a detailed Activation Report complete with plenty of fun images for use on social media.
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Product Sampling
Real-world wins in this sceptical consumer age
Healthy food brand Optimum Nutrition wanted to share their latest product innovation — an exciting snack that delivers on taste while also being good for you. With crunchy nuts, high-protein/low sugar chocolate, and local manufacturing, Optimum Nutrition's Choc Coated Protein Nuts offer a healthy snack while tasting like a completely decadent indulgence. Sounds too good to be true? This is where experiential tactics offer unbeatable results. Through Brandcrush, Optimum Nutrition booked their brand experience into 33 targeted locations including gyms, wellness studios, barbershops and cafes. Branded displays showcasing the product drew the intrigue of customers. Staff at each location were primed with samples and key info on the products. The end result was a fun, engaging activation that brought Optimum Nutrition front-and-centre with new customers, and converted countless sceptics by letting people try the product for themselves.
Product Sampling
A very sweet success
Green & Black's, a British confectionery brand within the Mondelez family, were about to launch their new range of ethical and indulgent chocolates here in Australia. To support this launch, the brand hoped to get some buzz around their brand and products. They decided to book a large yet targeted sampling campaign that would not only bring their products into contact with new customers but could also provide them with valuable insights around their brand recognition and positioning within the Australian market. Through Brandcrush, Green & Black’s engaged with nearly 90 targeted businesses, including co-working spaces, cafes, bottle shops and hotels. Free samples of the chocolates were supplied to the venues to give out to their customers as a “gift with purchase”, along with key brand info for staff. The campaign was a huge success, achieving not only an incredible reach of 162,000 people but also providing a wealth of detailed, real-world insights about both the brand and products via customer feedback.
Counter Top
WeWork helps new wellness magazine connect with millennial women
WellBeing WILD is a fresh new health and lifestyle magazine from the Wellbeing team at Universal Media Co. The younger sister of WellBeing magazine, WILD is a journal for positive living. The magazine speaks to its audience with honesty and intention, tackling difficult topics like living with anxiety, working from home and gender expression – mixed up with travel, style and a bit of fun. With the new publication set to hit the shelves here in Australia, the WILD team were looking to boost awareness ahead of the launch and get their first issue into the hands of their target market of wellness-focused millennial women. Using Brandcrush’s end-to-end booking platform, WILD booked a counter-top sampling activation campaign into 53 health and wellness centres, coworking spaces and AirBnBs across NSW, QLD and VIC. Each space received 10 copies of the magazine which were placed on coffee tables, reception desks and in waiting rooms and lunch areas. Customers and members at each location were invited to read the magazine and provide their feedback on the design, content and general appeal. The campaign reached more than 6,000 potential new readers of the magazine. Feedback from consumers was overwhelmingly positive, with people really appreciating the topics covered and the opportunity to discover the new magazine. Staff at the locations also loved the activation, commenting that the magazine was aesthetically pleasing and made a great addition to their space. The WILD team were thrilled with the feedback they received from consumers, and also loved the social media amplification from consumers posting pics of the mag. Each space also included amazing, insta-worthy pics in their campaign reports, which meant the brand had a wealth of great content for their own channels.