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Case studies

Explore our case studies to see how Brandcrush is used by brands and businesses around the world.

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Partner highlight

Dinnerly x Ocean Spray: Introducing Craisins to food-loving consumers via recipe integration 

In this unique On the Menu activation, Dinnerly's expert chefs showcased Craisins through a range of delicious recipes, driving product awareness and encouraging trial by foodie couples and families across Australia

D2C Box Sampling

A fancier on-the-run snack

Popular cheese brand Mainland recently added to their snacking range with a selection of Cheese & Artisan Crackers, pairing delicious savoury cheeses with sweet crackers baked in small batches for a light crispy texture. With three options available — Tasty Aged Cheddar with Cranberry & Sunflower Seed Crackers, Colby with Fig & Black Olive Crackers, and Extra Tasty Aged Cheddar with Date & Apricot Crackers — these great tasting combinations offer a fancier, more premium take on the typical cheese and cracker snack pack. Looking for the perfect way to get their newest range in the hands (and shopping trollies) of food-loving Aussies, in conjuction with their media agency Mediacom, Mainland partnered with HelloFresh to run a sampling activation. Using Brandcrush’s end-to-end booking platform, Mainland partnered with HelloFresh to get samples of their Cheese & Artisan Crackers included in weekly meal boxes, delivered to tens of thousands of homes of premium, foodie customers across Australia. The activation included two samples of the Mainland Cheese & Artisan Crackers per meal box, an in-box flyer with information on the product, and directions to a dedicated landing page where consumers were incentivised to fill in a feedback survey with the chance to win a prize. The consumer response to the products was overwhelmingly positive, with an average product rating 4.8/5 from 697 responses. Overall, 98% of customers who tried the product said they really liked or loved the product, while an impressive 88.4% said they would be likely to purchase the product in-store after having tried the sample. The campaign was a huge success for both Mainland and HelloFresh, demonstrating the power of hypertargeted brand partnerships. Mainland received valuable consumer feedback, built product awareness and drove new customer purchases in-store, while HelloFresh benefitted from surprising and delighting their meal box subscribers with a free sample of a product they loved (all while getting paid, of course!).

On the Menu

Reaching health-conscious Americans in their homes

Explore Cuisine markets and distributes healthy, innovative foods using plant based organic ingredients such as beans, peas, lentils and rice to provide consumers with nourishing meals that are easy, quick, naturally colorful and most importantly, delicious. They are a major global brand with products sold through leading retailers in 20 countries worldwide. The brand are also committed to trading fairly and supporting farmers and their communities, so everyone benefits along the way. Explore Cuisine were looking to drive product trial and awareness to increase household penetration for their gluten-free Red Lentil Penne pasta. With in store sampling opportunities greatly reduced due to ongoing Covid restrictions, they needed an innovative way to reach consumers.  What better way to connect with their health-conscious target consumers than through a recipe integration activation with America’s leading health food meal kit, Green Chef?  Green Chef has a loyal, engaged subscriber base of consumers who love the options for gluten free, keto, paleo, and healthier meals on offer. By partnering with Green Chef, Explore Cuisine was able to leverage this established audience and reach people in their homes, driving trial by incorporating their Red Lentil Penne into one of Green Chef’s recipes.  The partnership was a great fit for both brands, with the culinary team at Green Chef able to incorporate the product into a recipe they knew would appeal to their subscriber base. Uptake of the featured recipe by consumers was fantastic, with a higher rate than usual choosing the vegetarian recipe.  Customers who chose this recipe option enjoyed a chef-made meal that showcased the Red Lentil Penne in an immersive, contextual experience. Those that did not choose the Red Lentil recipe were still given a free packet of the product to sample within their meal box. Information about the brand was included in the meal box, as well as sent out to Green Chef's database via email, and through a post-campaign newsletter which reached 70k subscribers.

D2C Box Sampling

Driving trial for plant-based milk, powered by peas

Sproud is a plant-based milk, ‘powered by peas’. Their mission is to make it easy for everyone to choose climate-friendly vegan products that taste delicious, with the aim of developing the best tasting non-dairy milk. Sproud wanted to get their product into the hands of health and climate conscious consumers in New York City. They engaged Geezy’s network of food delivery drivers to enable a product sampling campaign, targeting consumers who purchased a vegan meal using delivery services such as UberEats and DoorDash. By sampling their product to these targeted consumers, Sproud boosted their brand awareness and consideration for future purchases among their key market.  The partnership with Geezy started when Geezy reached out to Sproud using Brandcrush’s proposal tool — one of our most popular PRO features. Learn more about our proposal tool. The sampling campaign helped Sproud reach 34,800 consumers throughout New York City across nine days. The campaign was a win-win for the food delivery providers, too, who were happy to surprise and delight their customers by distributing a free sample of Sproud’s Pea Milk. Accompanying the Pea Milk sample was a marketing flyer providing the consumer with Sproud’s mission, explaining how Sproud is a healthier, alternative to traditional dairy milk.  Brandcrush powers Geezy media across its top three major markets; Australia, UK and the USA. Brands can seamlessly discover opportunities to partner with Geezy via the activation marketplace or directly via their custom media site. To learn more about Brandcrush for your business, schedule a demo today.

Brand highlight

Contextual sampling helps Bull's Eye get cut-through in saturated BBQ sauce category

"To ensure a meaningful trial, Bull’s-Eye wanted consumers to experience authentic American BBQ flavour in a real BBQ environment."

Hugo Gates

Brand Manager, The Kraft Heinz Company

D2C Box Sampling

A fancier on-the-run snack

Popular cheese brand Mainland recently added to their snacking range with a selection of Cheese & Artisan Crackers, pairing delicious savoury cheeses with sweet crackers baked in small batches for a light crispy texture. With three options available — Tasty Aged Cheddar with Cranberry & Sunflower Seed Crackers, Colby with Fig & Black Olive Crackers, and Extra Tasty Aged Cheddar with Date & Apricot Crackers — these great tasting combinations offer a fancier, more premium take on the typical cheese and cracker snack pack. Looking for the perfect way to get their newest range in the hands (and shopping trollies) of food-loving Aussies, in conjuction with their media agency Mediacom, Mainland partnered with HelloFresh to run a sampling activation. Using Brandcrush’s end-to-end booking platform, Mainland partnered with HelloFresh to get samples of their Cheese & Artisan Crackers included in weekly meal boxes, delivered to tens of thousands of homes of premium, foodie customers across Australia. The activation included two samples of the Mainland Cheese & Artisan Crackers per meal box, an in-box flyer with information on the product, and directions to a dedicated landing page where consumers were incentivised to fill in a feedback survey with the chance to win a prize. The consumer response to the products was overwhelmingly positive, with an average product rating 4.8/5 from 697 responses. Overall, 98% of customers who tried the product said they really liked or loved the product, while an impressive 88.4% said they would be likely to purchase the product in-store after having tried the sample. The campaign was a huge success for both Mainland and HelloFresh, demonstrating the power of hypertargeted brand partnerships. Mainland received valuable consumer feedback, built product awareness and drove new customer purchases in-store, while HelloFresh benefitted from surprising and delighting their meal box subscribers with a free sample of a product they loved (all while getting paid, of course!).

D2C Box Sampling

D2C dog boxes are Purina’s best friend

Purina is committed to enabling healthier and happier lives for people and their pets, helping develop thriving communities and stewarding resources for the future. Dogs love adventures, which is why Purina developed their brand new Adventuros range, turning mealtime into an adventure - delicious dog treats available in a variety of wild flavours and irresistibly chewy textures.  Purina wanted to get their new product into the hands of dog owners across the UK. Using the Brandcrush platform Zenith Media booked a campaign with four direct-to-consumer dog subscription boxes listed on the marketplace, to launch the new Nestle Purina product. The campaign was able to get Purina Adventuros Ancient Grain and Superfoods treats into the hands of 28,750 dog-loving subscribers across the UK. The partnership was a match made in heaven, with subscription boxes able to surprise and delight both the customer & dog, and Purina was able to launch their new product with a hyper-targeted sampling campaign.

Product Sampling

A specially formulated campaign for a specially formulated almond milk

Vitasoy Home Barista Almond Milk has been specifically formulated to give consumers access to a home-made barista-quality coffee. With all almonds sourced from Australia, the result is a home-grown high-quality almond milk coffee that can be enjoyed from the comfort of home. To support the product launch, the brand wanted to boost awareness and drive trial of their new plant milk amongst a targeted audience of healthy, dairy-free or plant-loving consumers. Via their media agency, Starcom, Vitasoy used Brandcrush to book a large-scale sampling campaign across 30 health and fitness studios, co-working spaces and food deliveries (Uber Eats, Deliveroo, Menulog & Doordash) via Geezy. This activation ran across New South Wales, Victoria and Western Australia. Over a two-month period, activation partners were supplied with cartons of Vitasoy Home Barista Almond Milk to share with their members. The outcome was an overwhelming success, delivering a high-impact, cost-effective channel for Vitasoy to drive awareness and build consumer interest in the product just as it was hitting shelves across the country. Feedback from the activation partners demonstrated an overwhelmingly positive response from their members, with many commenting that they would definitely look to purchase the product from their local retailers.     

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