How to: take amazing Instagram-worthy pics of a brand activation

So, you’re midway through hosting your first brand activation and everything is going great. The product samples arrived in time, your staff have been briefed in on what's happening, and your customers are loving the freebies they're getting — everyone's happy.  But, before you pat yourself on the back, there is one key thing you must not forget: taking some shareable, likeable, Instagram-able pics. 

Pics or it didn’t happen

In this day and age, if its not on Instagram, did it really happen? As a part of your Activation Report you need to attach a minimum of four photos. It pays to take the pics while the activity is at its busiest — that way, brands can see just how great their activation was. So, rather than leaving it as an afterthought, think about the images you will take in advance and be prepared to get snapping! 

Put yourself in the brands shoes: what do they want to see? It's not just about pretty pictures and cool new content, but also an assurance to them that their activation was a success.

Not sure how to take amazing Instagram worthy pics? 

Forget blurry pictures and low lighting, its time to step up your insta-worthiness game. Here's a few of our top tips: 

Get your real members and customers in front of the lens. Brands want to see people interacting with their products! Brand activations are all about physical reach and consumer engagement, so show them how you've gotten their brand into hands. Pair products with people, and watch brands come to real life.

2. You do you
How did you activate? Brands love to see that you've made their activation unique and relevant to your customers. Did you display samples in a fun and different way? Hand them out with a coffee, or let people help themselves? Show brands that you created a tailored brand experience for their target audiences and watch those re-bookings roll in.

3. Make it shareable

It’s all about amplification. The better the pictures, the more content you, and the brand, have to share. Think about composition, take the time to try out different angles, and experiment with your lighting in different parts of your space. Be mindful of what's in the background of the image you are taking. Remember, brand activations can physically reach hundreds but have the potential to reach millions online. Take amazing pictures, get them amplified on social media and you'll be growing your business following, too! 

4. Creativity is key

Get creative! People spend hours trawling through Instagram, scrolling through carefully curated content with every image staged, filtered and colour-graded. Make your pics standout with a dash of creativity. Wow the brand and show them your calibre of creativity by including some fun, outside-the-box images with the Activation Report. Average pictures might do the trick, but creative ones will take your brand relationships to the next level.

Amazing Instagram-worthy photos from your activation are an easy way to show brands exactly what makes you a wonderful Activation Host! Make your pictures great, get shared and get rebooked.